Llama Group Strengthens Winamp Ecosystem Ahead of Major Commercial Push

Llama Group, the owner of the renowned music platform Winamp, has restructured its operations, making all its subsidiaries part of the Winamp brand. This strategic move places Jamendo (including Jamendo Music and Jamendo Licensing), Bridger, and Hotmix under the Winamp umbrella as subsidiaries.

The objective is to establish Winamp as the central platform aggregating multiple services to empower independent artists in managing and monetizing their music.

Through Winamp for Creators, artists can now access copyright management (powered by Bridger) and music licensing services (through Jamendo), among other revenue-generating and promotional tools. Additionally, Winamp users can enjoy an enhanced listening experience with Hotmix’s extensive suite of digital radio stations now integrated directly into the Winamp player.

While Bridger, Jamendo, and Hotmix will continue to operate independently with dedicated teams and platforms, this integration creates a comprehensive ecosystem tailored to the evolving needs of independent artists.

“More than ever, artists need to transition from dependence to independence and regain control over their careers. At Winamp, we are proud and excited to provide them with the tools and services they need to thrive,” says Alexandre Saboundjian, CEO of Winamp.

This strategic realignment sets the stage for an ambitious commercial expansion. With new marketing resources onboard, Winamp is gearing up to launch targeted promotional initiatives, starting progressively from the end of Q2, to attract and support independent artists across different markets.